These rules are of importance to all businesses involved in cross-border sales of goods to consumers in the EU.
It is not relevant whether you are established in an EU country or a non-EU country. These changes are far reaching and, in some cases, very complicated. Changes to your systems and processes could be required. If you sell goods to consumers in the EU, please ensure you are up-to-speed on the VAT consequences for your business.
You can find more details on the most important changes with examples and other information about e-commerce here.